The King William Performing Arts District Concept Plan proposes the creation of an integrated, multi-use district centered on THEATRE AQUARIUS with a mixture of performing arts, retail, commercial and residential uses bringing vibrancy to the area and sustainability to the Theatre, while connecting the district to other parts of downtown along King William Street. This study was commissioned by Theatre Aquarius, Hamilton’s premier professional theatre company with performing arts facilities located on King William Street in downtown Hamilton. As a cultural anchor, the Theatre draws more than 100,000 visitors a year to its facility, contributes more that S 12 million dollars in direct economic benefits to Hamilton each year. The study was undertaken with partner CIVICPLAN.