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Haidilao Hotpot
Haidilao Hotpot
China
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Other Projects by Golucci Interior Architects
Haidilao Hotpot
China
Type
STATUS
Built
YEAR
2024
SIZE
5000 sqft - 10,000 sqft
BUDGET
$100K - 500K
The mission of the Golucci design team for this project is more oriented towards commercial planning. The goal is to reflect the core commercial value of the Haidilao brand, rather than merely an interior design task. By optimizing existing space functions and operational methods, we aim to convey Haidilao’s core brand values and create a standard template for Haidilao’s productism prototype store.
01 Productism x Brand Value
**What is Productism?**
In short, it means showcasing Haidilao’s best products through the store while conveying the brand’s values and core competitiveness. As the leading hotpot brand in terms of revenue and scale in China, what is Haidilao’s most competitive core? Is it the service, the taste, the price, or the environment?
Haidilao has always won consumers’ hearts with meticulous service. The brand culture is reflected in every detail, from ingredients to dining environment and service, demonstrating a high-quality commitment to providing comfort, health, and safety to consumers.
02 Haidilao’s Strong Supply Chain x Brand Core
What is Haidilao’s strongest core?
After in-depth research by the Golucci design team, besides enthusiastic service, what consumers are most satisfied with are the fresh and rich dishes. Parents feel assured bringing their children to dine at Haidilao because the ingredients are not only fresh but also safe. This indicates that Haidilao has the strongest and highest-quality supply chain in China. Direct delivery from the place of origin and strict quality management directly influence the freshness, quality, and taste of Haidilao’s dishes, thus directly affecting consumer satisfaction and loyalty.
By ensuring the freshness, quality, and variety of ingredients, Haidilao can provide an excellent dining experience, establish a strong brand image, and maintain a leading position in the competitive hotpot market. Therefore, effectively managing and optimizing the supply chain to ensure its efficiency, stability, and sustainability is one of the keys to Haidilao’s competitiveness.
03 Supermarket Space x Haidilao’s Strong Supply Chain
To express this core value, the Golucci design team conceived the concept of a supermarket space, aiming to use it to showcase Haidilao’s strong supply chain. Products from Haidilao’s supply chain are directly delivered to supermarket shelves, displaying a wide variety of fresh ingredients. The supermarket acts like a stage, showcasing a rich array of fresh ingredients. With a transparent glass-enclosed design, customers can see kitchen staff moving around the supermarket, selecting various fresh ingredients to take to the kitchen for preparation and plating, creating a dining atmosphere of direct-to-table freshness, hygiene, safety, and visibility.
04 Customer Flow x Making Customers Feel Like Shopping in a Supermarket
The main flow of the space is designed with multiple different stalls, including flower shops, tea stalls, hotpot base stalls, fresh fish stalls, fresh meat stalls, and vegetable stalls. These stalls extend from the main entrance to the dining area along the main flow line from the restaurant entrance.
05 Space Strategy x Investment Cost Reduction
To emphasize the supermarket concept theme, the dining space design has been simplified. The space uses Haidilao’s brand color scheme as the base, focusing on meeting functional needs. Modular furniture is planned to achieve investment cost reduction. The ceiling uses sound-absorbing materials, and the walls are equipped with anti-collision and protective strips to accommodate future high-traffic crowds. Besides efficient space utilization, there is also an emphasis on planning smooth service flow lines.
06 Design Value x Empowering Business
The Golucci design team maintains its consistent combination of commercial and creative thinking, injecting Haidilao’s unique core and brand value into the space. Through the supermarket concept, it conveys Haidilao’s strong supply chain to consumers, bringing not just delicious food but also freshness, safety, health, and assurance. This establishes a brand image of social responsibility for Haidilao as a leading brand and lays the foundation for Haidilao to maintain a competitive advantage in the market.
Regarding the replicability of chain brands, the focus is on the standardization and modularization of design, enabling the design scheme to be effectively replicated and promoted in stores of different regions and scales while achieving cost reduction.
01 Productism x Brand Value
**What is Productism?**
In short, it means showcasing Haidilao’s best products through the store while conveying the brand’s values and core competitiveness. As the leading hotpot brand in terms of revenue and scale in China, what is Haidilao’s most competitive core? Is it the service, the taste, the price, or the environment?
Haidilao has always won consumers’ hearts with meticulous service. The brand culture is reflected in every detail, from ingredients to dining environment and service, demonstrating a high-quality commitment to providing comfort, health, and safety to consumers.
02 Haidilao’s Strong Supply Chain x Brand Core
What is Haidilao’s strongest core?
After in-depth research by the Golucci design team, besides enthusiastic service, what consumers are most satisfied with are the fresh and rich dishes. Parents feel assured bringing their children to dine at Haidilao because the ingredients are not only fresh but also safe. This indicates that Haidilao has the strongest and highest-quality supply chain in China. Direct delivery from the place of origin and strict quality management directly influence the freshness, quality, and taste of Haidilao’s dishes, thus directly affecting consumer satisfaction and loyalty.
By ensuring the freshness, quality, and variety of ingredients, Haidilao can provide an excellent dining experience, establish a strong brand image, and maintain a leading position in the competitive hotpot market. Therefore, effectively managing and optimizing the supply chain to ensure its efficiency, stability, and sustainability is one of the keys to Haidilao’s competitiveness.
03 Supermarket Space x Haidilao’s Strong Supply Chain
To express this core value, the Golucci design team conceived the concept of a supermarket space, aiming to use it to showcase Haidilao’s strong supply chain. Products from Haidilao’s supply chain are directly delivered to supermarket shelves, displaying a wide variety of fresh ingredients. The supermarket acts like a stage, showcasing a rich array of fresh ingredients. With a transparent glass-enclosed design, customers can see kitchen staff moving around the supermarket, selecting various fresh ingredients to take to the kitchen for preparation and plating, creating a dining atmosphere of direct-to-table freshness, hygiene, safety, and visibility.
04 Customer Flow x Making Customers Feel Like Shopping in a Supermarket
The main flow of the space is designed with multiple different stalls, including flower shops, tea stalls, hotpot base stalls, fresh fish stalls, fresh meat stalls, and vegetable stalls. These stalls extend from the main entrance to the dining area along the main flow line from the restaurant entrance.
05 Space Strategy x Investment Cost Reduction
To emphasize the supermarket concept theme, the dining space design has been simplified. The space uses Haidilao’s brand color scheme as the base, focusing on meeting functional needs. Modular furniture is planned to achieve investment cost reduction. The ceiling uses sound-absorbing materials, and the walls are equipped with anti-collision and protective strips to accommodate future high-traffic crowds. Besides efficient space utilization, there is also an emphasis on planning smooth service flow lines.
06 Design Value x Empowering Business
The Golucci design team maintains its consistent combination of commercial and creative thinking, injecting Haidilao’s unique core and brand value into the space. Through the supermarket concept, it conveys Haidilao’s strong supply chain to consumers, bringing not just delicious food but also freshness, safety, health, and assurance. This establishes a brand image of social responsibility for Haidilao as a leading brand and lays the foundation for Haidilao to maintain a competitive advantage in the market.
Regarding the replicability of chain brands, the focus is on the standardization and modularization of design, enabling the design scheme to be effectively replicated and promoted in stores of different regions and scales while achieving cost reduction.
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