The site, in a basement level of a car park, needed to be transformed into a high- end showroom for Hafele.
Located under their shanghai office, the space had a huge skylight which indicated the perfect place for entering the showroom. This spot, now marked by an 8m tall glass entrance tower, welcomes the costumer, connects the downstairs showroom and goes up the roof terrace above the offices. At the same time the glass tower becomes a very clear landmark for the Hafele brand.
The complex and huge amount of products called for a strong concept. We wanted to create a world of surprise and simplicity where the experience of the visitor is essential.
Entering the showroom you arrive on a small podium in the middle of the empty central space. This area doesn‘t give any indication of all the hidden spaces that lie beyond the grey wood paneled walls. The central space slowly opens it secret doors and panels to show you the world of Hafele.
The exploration of the showroom starts with opening the different door systems to every space. A 35m2 apartment, a 150m2 apartment, a hotel room, a VIP office, bathroom area and technical areas, all small projects in itself, reveal the eclectic and vast product range of Hafele. Being able to control when certain spaces and what products are visible makes seeing them all the more surprising.
View Original