Güindus 16

16, Calle Fernando el Santo, Madrid, Spain

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Güindus 16

16, Calle Fernando el Santo, Madrid, Spain

Firm

Egue y Seta

Type

Commercial › Exhibition Center

YEAR

2013

Casa Decor Madrid 2013 opened up last week and will run until June 24 in c / Fernando el Santo 16 (former headquarters of the British embassy). The studio was commissioned with the design of the building’s façade intervention, the wayfinding system for the event, as well as exhibition space Nº14: A gallery-like hallway laid out as an excuse to bring closer to the eye the project executed at a larger scale at the exterior of the building.
Instead of covering the façade for "Güindous 16,” the architects intended to multiply its openings, turning all the blank portions of the wall into Madrid´s architectural digest.
Space Nº14 is a gallery where the printed artwork outgrows the marquetry, creating printed carpets, bricks, and joineries made of ink. Within a space that brings the facade down to the preferred eye level, at the same time it sets graphics free from their traditional paper confinement, thus creating an interior design scheme that covers walls, floors, and ceilings, ultimately aiming to release the full decorative potential of line and color.
There is no embassy without its flag, and the 21st edition of CasaDecor, in the former British embassy headquarters in Madrid, would be no exception. We believe however, that in this case, the standards should not stand for borders or governments: instead, dyed a vibrant red, and using changes in orientation, they prefer to guide us through the exhibition, and contribute to the festive tone of the event that celebrates creativity and decoration.

Sponsoring brands: Tritime, Muebles Trinidad and Nenesho (furnture); Schotten- Hansen (Wooden Flooring; Viveros Sánchez (greenery); Mecanismos ABB (switches and plugs); Clorfoila digital (large format printing) and Tollens (paint).