As part of its ongoing commitment to enhance its brand experiences across all of its consumer touch points, Gucci is pleased to announce the launch of a pioneering initiative - the Gucci Immersive Retail Experience - that will usher in a new era of consumer brand interaction in the retail environment. Through groundbreaking in-store retail technologies exclusively developed for Gucci by OOOii, one of Hollywood’s premiere technology design companies, that will be progressively introduced to Gucci’s flagship stores around the world over the next two years, customers will have the opportunity to interact with the brand in new and highly engaging ways. The role of the Management Information Systems function will be fundamental in developing and implementing this strategic multi-channel approach, where Gucci's physical and online stores will be seamlessly integrated throughout the business.
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