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GT 86 area
GT 86 area
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GT 86 area
Firm
Type
As a special area within the Geneva Motorshow 2012, Déri Design created a polygonal stage, featuring the new Toyota sportscar GT 86 and it's ancestor, the legendary GT 2000.
The idea was to take advantage of the position oft he area within the motor show, which was perceived by all visitors entering the show with an impressive long range visibility.
The stage communicated the special Toyota value of „Waku-Doki“, which describes a special feeling of anticipation and excitement during an adrenaline rush.
To enhance the dynamic feel, the featured Toyota GT 86 "climbs" up the red stage, creating a striking photographic motif for the press and the fans.
The idea was to take advantage of the position oft he area within the motor show, which was perceived by all visitors entering the show with an impressive long range visibility.
The stage communicated the special Toyota value of „Waku-Doki“, which describes a special feeling of anticipation and excitement during an adrenaline rush.
To enhance the dynamic feel, the featured Toyota GT 86 "climbs" up the red stage, creating a striking photographic motif for the press and the fans.
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