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Graff - Las Vegas
Graff - Las Vegas
Las Vegas, NV, United States
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Other Projects by Spacesmith Architecture
Graff - Las Vegas
Las Vegas, NV, United States
Type
STATUS
Built
YEAR
2025
SIZE
3000 sqft - 5000 sqft
Spacesmith served as owner’s representative and executive architect on the build-out of a new location for repeat client Graff in Las Vegas. Located within the prestigious Fontainebleau hotel and casino, this project marks the diamond purveyor’s first U.S. location to utilize prefabrication—signaling an evolution in their construction process as they expand, while maintaining strict quality control. International craftsmanship paired with local expertise to deliver this high-profile space, introducing new elements to the brand’s established identity.
Throughout the project, our architects worked closely with Graff’s in-house design team, local structural engineers and manufacturer carpenters to ensure that the vision was flawlessly executed. Prefabricated components—including framing and back-of-house areas—streamlined the build. The entire store was first mocked up in a factory in China, disassembled, and shipped to the U.S. for final assembly. This precise, puzzle-like approach—proven effective for Graff’s international locations—reduced installation time to two months from the typical six.
The façade uses a “sandwich” system of undulating aluminum fins between glass walls, incorporating Graff’s new fish-scale icon. These fins provide both structure and a dramatic visual identity, making the logo an architectural feature. Inside, the design blends tradition and innovation to create an intimate and refined shopping experience. Angular forms throughout the space echo diamond facets, while celadon wood and chiseled glass highlight a central circular display, adding romance and allure.
Despite the salon’s spacious footprint, intimacy is preserved with private rooms, including a hidden high jewelry suite shaped like a butterfly—one of the House’s beloved motifs—featuring a lounge and library. The new branding weaves Graff’s signature gold and ivory with celadon green, symbolizing tranquility, harmony, and transformation.
Throughout the project, our architects worked closely with Graff’s in-house design team, local structural engineers and manufacturer carpenters to ensure that the vision was flawlessly executed. Prefabricated components—including framing and back-of-house areas—streamlined the build. The entire store was first mocked up in a factory in China, disassembled, and shipped to the U.S. for final assembly. This precise, puzzle-like approach—proven effective for Graff’s international locations—reduced installation time to two months from the typical six.
The façade uses a “sandwich” system of undulating aluminum fins between glass walls, incorporating Graff’s new fish-scale icon. These fins provide both structure and a dramatic visual identity, making the logo an architectural feature. Inside, the design blends tradition and innovation to create an intimate and refined shopping experience. Angular forms throughout the space echo diamond facets, while celadon wood and chiseled glass highlight a central circular display, adding romance and allure.
Despite the salon’s spacious footprint, intimacy is preserved with private rooms, including a hidden high jewelry suite shaped like a butterfly—one of the House’s beloved motifs—featuring a lounge and library. The new branding weaves Graff’s signature gold and ivory with celadon green, symbolizing tranquility, harmony, and transformation.
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