Saigon has been known for its diversity street foods for a long time. Everyone who visits Saigon would love to try banh-mi or a cup of dense milk coffee, which are the most famous and popular foods that can be found at any corner in this city. Therefore, the street stalls spontaneously become meeting places for surrounding communities. One the other hand, Nguyen Hue Boulevard, originating as a canal linking Saigon River to Old Saigon rampart, is used to be one of the best places to try street foods, not only for tourists but also local people. However, in the past ten years, the street has converted to flower street then walking street, the images of daily life fade away; instead, a large space with flashy shops and coffee houses does not make Saigon stand out from other cities in the world.
Therefore, a highlight, representing spirits of Saigon peolple and place, can give a reason for everybody to look back on its history and generousness that made this city. And then, a mobile stand, called Good Morning Saigon, that serves food or sell various goods such as coffee, banh-mi, newspapers, or even grocery… is shaped with an upside down boat as a canopy.
A boat canopy is used to be popular for long-distance truck, especially in the 50s, in order to avoid the harsh sun southern of Vietnam. Moreover, the boat reminisces people about the main transportation in this city in the very old days, but now, being disappeared along with development of this society. However, this lost is only one of many material and spiritual values is eroded over time. By combination of an old traditional boat and mobile stand, assembled from anything that available in this city, selling things related to daily life, Good morning Saigon would like to remind Saigonese about the old culture, in which everybody gathered and shared a cup of coffee, gave each other flowers, and add some more poetic for this boring life.