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Glorax
Glorax
Moscow, Russia
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Other Projects by bureau metapole.
Glorax
Moscow, Russia
The goal of the project was to present Glorax at the CIPR forum as a leading digital developer. To demonstrate the digitization of all the company's business processes, as well as to create a visually appealing space that would emphasize the brand's innovation through 3D animation and interactive design. The main challenge was the limited space of the stand, which required a thoughtful approach to content placement without compromising quality and informativeness.
Solution
The metapole. bureau and Akademia studio proposed a concept of a unified digital space that allowed for a compact presentation of various aspects of the company's activities while preserving their interaction. The main focus was on combining all elements of the stand into a single digital environment using screens and interactive content.
Stand design
The basis of the visual concept was the synthesis of the physical and digital worlds. The lower part of the stand was a monolithic structure, while the screens above created the illusion of disintegrating pixels, symbolizing the construction of digital space.
The compact but content-rich stand allowed Glorax to showcase its innovation by creating an unusual interactive experience for visitors.
Solution
The metapole. bureau and Akademia studio proposed a concept of a unified digital space that allowed for a compact presentation of various aspects of the company's activities while preserving their interaction. The main focus was on combining all elements of the stand into a single digital environment using screens and interactive content.
Stand design
The basis of the visual concept was the synthesis of the physical and digital worlds. The lower part of the stand was a monolithic structure, while the screens above created the illusion of disintegrating pixels, symbolizing the construction of digital space.
The compact but content-rich stand allowed Glorax to showcase its innovation by creating an unusual interactive experience for visitors.
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