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Glogbal Fitness
Glogbal Fitness
Shanghai, China
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Other Projects by STUDIO DOHO
Glogbal Fitness
Shanghai, China
Firm
Type
STATUS
Built
YEAR
2020
SIZE
0 sqft - 1000 sqft
BUDGET
Unknown
STUDIO DOHO has completed Global Fitness, a multi-brand fitness apparel store in the heart of Jing’An District, Shanghai. As a niche within fitness, Global Fitness’s expertise originally focused on body building, its main brands are Better Bodies and Gasp . Following the success of its online store, Global Fitness has opened its first offline store and expanded its range of fitness wear to include yoga and athleisure wear.
The first impression of the store is a cool and metallic vibe that reflects a tough and determined mindset. Inside, clothing and accessories are displayed in dedicated fixtures accompanied with brand graphics and information. Highlighted display moments are accentuated with black metal framework. A blue lighting detail refers back to Global Fitness’ brand color and is found throughout the space. Given the bright colors of many of the apparel items, the overall palette of the space has a calm tone to allow the product itself to stand out.
The intent of the store is mainly to strengthen its brand recognition and solidify its customer base. As most of the sales are through its online outlet, the offline store becomes more of a showroom either frequented by fitness enthusiasts or as an introduction to professional fitness for novices. It is a place to discover, feel and try-out exclusive international fitness brands offered only by Global Fitness.
Project Information
Designer：STUDIO DOHO
Location: Shanghai
Design scope: Interior design
Completion: 2020
Size: 60 sqm
Lead Architects: Xin Dogterom & Jason Holland
Design Team: Zhang Caihua
Photography: Brian Chua
The first impression of the store is a cool and metallic vibe that reflects a tough and determined mindset. Inside, clothing and accessories are displayed in dedicated fixtures accompanied with brand graphics and information. Highlighted display moments are accentuated with black metal framework. A blue lighting detail refers back to Global Fitness’ brand color and is found throughout the space. Given the bright colors of many of the apparel items, the overall palette of the space has a calm tone to allow the product itself to stand out.
The intent of the store is mainly to strengthen its brand recognition and solidify its customer base. As most of the sales are through its online outlet, the offline store becomes more of a showroom either frequented by fitness enthusiasts or as an introduction to professional fitness for novices. It is a place to discover, feel and try-out exclusive international fitness brands offered only by Global Fitness.
Project Information
Designer：STUDIO DOHO
Location: Shanghai
Design scope: Interior design
Completion: 2020
Size: 60 sqm
Lead Architects: Xin Dogterom & Jason Holland
Design Team: Zhang Caihua
Photography: Brian Chua
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