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GIB DesignEx Pavilion
GIB DesignEx Pavilion
Christchurch, New Zealand
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Other Projects by Paterson Architecture Collective
GIB DesignEx Pavilion
Christchurch, New Zealand
STATUS
Built
YEAR
2016
SIZE
0 sqft - 1000 sqft
BUDGET
$0 - 10K
Drywall can be pretty dry. GIB® is a top plasterboard brand in New Zealand. While the brand is well respected for technical expertise and support, ambivalence is there – you’ve seen one sheet of plasterboard, you’ve seen them all. With new system innovations, how could you get architects to take a second look, to engage with the product and the technical staff?
With building trade expo DesignEx, the team at GIB® saw an opportunity to present GIB® in a new way. Commissioning local architects PAC to create a stand that rethought what a traditional trade expo stand could be, the GIB® stand would stand out through simplicity and good design in the bright cacophony of the expo. Rather than the hard sell, the stand was designed to inspire, presenting the raw GIB® plasterboard in a beautifully different and surprising way.
An aluminium frame held 3 metre high pin-jointed sheets of raw plasterboard. These fanned out along each edge of the 7 metre stand to create depth and modulate glimpses through the screen. A faceted back wall held a large screen showing product videos and concealed a storage area for brochures, chairs and staff belongings. Large offset openings in the screens meant the stand invited passer-by into the stand to wander within the screened area in between extruded diamond-shaped plinths.
The plinths were painted in three shades of blue to mimic shadows using a colour palette derived from the company’s logo. The bold, abstract colour continued with a triangular strip of red against the pale blue floor. GIB® system models were placed on the plinths, presenting new products more like pieces in a gallery; technical staff was on the stand to answer questions about the systems.
Plasterboard is a material that is often covered up, stopped and painted. By revealing the raw nature of the material in such a crafted way, GIB® was aiming to connect with their architect customers using their language – design.
With building trade expo DesignEx, the team at GIB® saw an opportunity to present GIB® in a new way. Commissioning local architects PAC to create a stand that rethought what a traditional trade expo stand could be, the GIB® stand would stand out through simplicity and good design in the bright cacophony of the expo. Rather than the hard sell, the stand was designed to inspire, presenting the raw GIB® plasterboard in a beautifully different and surprising way.
An aluminium frame held 3 metre high pin-jointed sheets of raw plasterboard. These fanned out along each edge of the 7 metre stand to create depth and modulate glimpses through the screen. A faceted back wall held a large screen showing product videos and concealed a storage area for brochures, chairs and staff belongings. Large offset openings in the screens meant the stand invited passer-by into the stand to wander within the screened area in between extruded diamond-shaped plinths.
The plinths were painted in three shades of blue to mimic shadows using a colour palette derived from the company’s logo. The bold, abstract colour continued with a triangular strip of red against the pale blue floor. GIB® system models were placed on the plinths, presenting new products more like pieces in a gallery; technical staff was on the stand to answer questions about the systems.
Plasterboard is a material that is often covered up, stopped and painted. By revealing the raw nature of the material in such a crafted way, GIB® was aiming to connect with their architect customers using their language – design.
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