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Ganghong Group Headquarter Building
Ganghong Group Headquarter Building
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Other Projects by QUAD Studio
Ganghong Group Headquarter Building
Firm
Type
STATUS
Under Construction
SIZE
100,000 sqft - 300,000 sqft
QUAD studio design new Headquarter Tower in Longgang
Called Specere (latin “to look at” like a painting) is located in Shenzhen’s Longgang District,
The new 200m high Headquarter Tower for Ganghong Group resides at the tip of the new masterplan adjacent to Tian’an Cyber Park. Also measured at 200m high, the Tian’an Cyber Park is the same height as Ganghong Huilongpu. The two tower becomes the gateway into Longgang District.
To designing a Headquarter building requires an understanding of the company and how they want to be perceived. Ganghong wanted to show purity and elegance. Many options were explored but we ended up designing a simple massing rich in details.
A play of Frame and Surface
In the 1950’s, Josef Albers produced more than a thousand Homage painting and prints in four different formats. His “Homage to the Square” influenced two generations of hard edge and Minimalist art. In search of Ganghong’s pursuance towards purity and elegance, we devised a tower using the concept of framing and layering as our way to pay Homage to Purity. The results are a box with layers of details that if you study carefully the façade, you will find the play of floating geometries within a picture frame.
This gives us an opportunity to rethink what Ganghong represents and as a result, we created an ensemble of interconnected functions that manifests creative energy and collaborative presence.
Called Specere (latin “to look at” like a painting) is located in Shenzhen’s Longgang District,
The new 200m high Headquarter Tower for Ganghong Group resides at the tip of the new masterplan adjacent to Tian’an Cyber Park. Also measured at 200m high, the Tian’an Cyber Park is the same height as Ganghong Huilongpu. The two tower becomes the gateway into Longgang District.
To designing a Headquarter building requires an understanding of the company and how they want to be perceived. Ganghong wanted to show purity and elegance. Many options were explored but we ended up designing a simple massing rich in details.
A play of Frame and Surface
In the 1950’s, Josef Albers produced more than a thousand Homage painting and prints in four different formats. His “Homage to the Square” influenced two generations of hard edge and Minimalist art. In search of Ganghong’s pursuance towards purity and elegance, we devised a tower using the concept of framing and layering as our way to pay Homage to Purity. The results are a box with layers of details that if you study carefully the façade, you will find the play of floating geometries within a picture frame.
This gives us an opportunity to rethink what Ganghong represents and as a result, we created an ensemble of interconnected functions that manifests creative energy and collaborative presence.
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