Galeries Lafayette / Concept + Design + Production of Windows for post-Christmas campaign / February 2014 / Paris
We were commissioned by Galeries Lafayette to concept, design, and produce its comprehensive retail windows directive on the famed Boulevard Haussmann.
Galeries Lafayette’s “Quoi de Neuf” has become, throughout its many seasonal editions, a must-see event for the discovery of new trends in fashion. This time, the department store was guided by the theme of the "white page", to immerse the spectator in a surrealist universe, punctuated by purity and minimalism. In order to illustrate this concept, we created 16 window installations that highlights a thematic detail of the pure page, a characteristic that renders each product exceptional.