The
new proposal for the Pushkinsky Cinema and its new façade – which is located in
one of Moscow’s most important historical and cultural areas – is to protect
its national value. First the façade of the cinema would be cleaned of all
commercial figures, which dominate the façade nowadays and which chiefly
advertise fast food companies and thus belonging to a rather capital world that
are not part of Russian culture nor heritage. The main idea is to cover it with
a “mask”. When we consider the wealth of its architectural “style” this mask
will protect and highlight the former cinema as a ‘’lantern’’. Moreover, by
doing so, we aim to emphasize the square for the urban by creating it as a
landmark at the same time.
When
the visitors get into this kind of structural mask, they will be able to
experience two different times – old (the existing) and new (the future) at the
same moment. On the one hand the cinema building that belongs to 1961 and on
the other hand the “future mask”, which is equipped with future technology. In
this idea it is intended to convey the stable and memorable Pushkinsky Cinema.
Furthermore,
this productive “mask” creates new and way more possibilities for the people
visiting and entering the building and its surrounding. It brings people
together and allows fascinating views of the Moscow city with its open and
closed spaces. The audiences who access the big and enlarged space by wide
stairs from Pushkin Park can go into the cinema from this open foyer. Some
openings are placed on this face in order to allow sunlight to enter the street
and to create a relationship between the pedestrians and users. By providing a
vertical circulation inside the mask, guests can reach the closed public space
from where they can enjoy a view of the Pushkin Square through a frame. And
then, with the ramp arriving at the roof, a lot of facilities can be offered to
the people visiting the Pushkinsky Cinema.