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Futura Advertising Agency Office
Futura Advertising Agency Office
Ljubljana, Slovenia
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Futura Advertising Agency Office
Ljubljana, Slovenia
In the working area of the advertising agency Futura, the size, shape and sequence shell arrangement create unpredictable and new area situations, which in club-like working environ¬ment stimulate creativity of the production process.Sequence shells in Futura are solid elements with complex geometry, which are anchored either onto the ceiling or to the floor. They serve as gaze navigators - they discontinue, partially veil, direct or open up. A shell can define different correlation among exterior-interior, open-closed, public-private. The conference room can so become completely open - separated from the rest of the place only 1,5m in height. The sequence shell merely defines its area. Or it becomes closed allowing only a narrow entrance passageway. The sequence shells in Futura drastically change the scale of the space; they are elements with geometry similar to natural landscape.
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