Performing the
Pushkinsky Cinema Hall through furry strategies of deepness sets up the
conditions of possibility for the unexpected to take place, providing a minimum
threshold of reflection and action, and precisely through the same essence of
cinema: the image, the expectation, the seduction of the flat screen.The furry strategies
of deepness also refer to provide depth, not just physical but conceptual, to redesigning
facades, and refer to the game of mixing the coolness of the image with the
carnality of more tactile referents, such as hair.First interpretation is to give back,
or rather anticipate to the audience, the anonymous looks which later they will
put on the screen inside the cinema hall. The new Pushkinsky Cinema Hall main
feature is a tangle of optical pipes of different length, finished at its outer
tip with a little led screen, which will issue to the city images of the
movies, events, or any other kind of interactive data (ecological awareness, cultural
management...).A second interpretation is to get
behind the screen: the new skin, by supporting on the existing gateways and
descending until the street level, allows the access to its inside through the
same gateways, turning them into very singled spaces.Finally, and as a complement, the way the structural
mesh which holds the optical pipes drops, is in the manner of a theatre
curtain, establishing a grand main opening facing Pushkin square, searching for
the expectation and seduction of what waits behind the curtain: the illusion of
the cinema.Going beyond redefining the image for
the new Pushkinsky, the furry strategy of deepness seeks to fill it of program
and content, and this is carried out giving an use to the (wasted) roof, which
is able to offer stunning views of Moscow.