The store was
created in an pre-existing warehouse therefore we maintained an industial feel
to it. Key to the design is a central axis that runs from the
entrance and disects the whole of the space. Along this axis were organized,
customer circulation, info points, on line services, grapchics and air
conditioning. The reception area has been given a 'decontructed' geometry, with
bright red and grey elements that mark the brand identity of the store and
guide the customer around. Finaly customers are invited via a wide red staicase to the rest & coffee area. From there they experience a panoramic view
of the whole space.