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Froyo Yogurteria in Volos
Froyo Yogurteria in Volos
Volos, Greece
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Other Projects by ahylo architects
Froyo Yogurteria in Volos
Volos, Greece
Froyo yogurteria in the city of Volos, is an application of the architectural branding, held for the Greek frozen yogurt franchise chain, Froyo Yogurteria.
The main design principle was to highlight the product qualities by distinguishing its identity
characteristics. A unique architectural environment aiming to frame the product in a way that would choreograph a free form living environment, and not imitate its icon. The freshness, the color and the texture of yogurt, are reflected on the treatment of the forms, and the choice of the materials and colors.
The yogurt toppings counter and the ceiling of the store are the two elements selected to embed the design logic. Especially, the yogurt toppings counter is the main design element that is repeated in all the stores of the chain. Its clean and imposing form successfully highlights the colorful yogurt toppings, makes the counter recognizable among other frozen yogurt bars, and works as a key element for the brand.
Apart from the counter for the yogurt toppings, which has an adjustable - unique form in all the froyo yogurteria stores, we chose to emphasize the spatial identity of the store with a double curvature ceiling, painted with the fresh green color of the brand. The resulted inverted, customised, froyo yogurteria green landscape, envelopes the fresh products with reference on yogurts natural origin.
The form finding processes of the customized geometries are following simple cosine functions that generate a set of algorithmic relationships. In terms of design, topological correlations are applied, through varying parameters, as appropriate metrics to spatial adjustment for each froyo yogurteria store. The uniqueness of each store is obtained through the different handling of the implementation of these correlations, along with the flexibility over material and fabrication process. Thus, every individual store has its unique character, while at the same time following the algorithmic set of rules as the main space branding strategy.
The main design principle was to highlight the product qualities by distinguishing its identity
characteristics. A unique architectural environment aiming to frame the product in a way that would choreograph a free form living environment, and not imitate its icon. The freshness, the color and the texture of yogurt, are reflected on the treatment of the forms, and the choice of the materials and colors.
The yogurt toppings counter and the ceiling of the store are the two elements selected to embed the design logic. Especially, the yogurt toppings counter is the main design element that is repeated in all the stores of the chain. Its clean and imposing form successfully highlights the colorful yogurt toppings, makes the counter recognizable among other frozen yogurt bars, and works as a key element for the brand.
Apart from the counter for the yogurt toppings, which has an adjustable - unique form in all the froyo yogurteria stores, we chose to emphasize the spatial identity of the store with a double curvature ceiling, painted with the fresh green color of the brand. The resulted inverted, customised, froyo yogurteria green landscape, envelopes the fresh products with reference on yogurts natural origin.
The form finding processes of the customized geometries are following simple cosine functions that generate a set of algorithmic relationships. In terms of design, topological correlations are applied, through varying parameters, as appropriate metrics to spatial adjustment for each froyo yogurteria store. The uniqueness of each store is obtained through the different handling of the implementation of these correlations, along with the flexibility over material and fabrication process. Thus, every individual store has its unique character, while at the same time following the algorithmic set of rules as the main space branding strategy.
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