INSPIRATION:
The brand's logo with an X over an O, symbolizes combination, breakthrough, and innovation based on the origin, the true self. The brand's main concept is to break the fashion stereotype and conventional images of how one should wear. Thus, the designer takes the idea of "original" into consideration, forming a minimalist environment with shades of black and white.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Urban aesthetics, street fashion, contemporary simplicity and modern atmosphere; with neon lights enlightens the industrial-styled office, the comfortable collaborative space not only becomes the best environment where works are done, but also somewhere one gets to push the limits, be creative and think outside the box.
OPERATION / FLOW / INTERACTION:
According to different timing and needs, people can quickly transition between different environments, scenarios, and emotion, boosting diverse creativity to the working process. Without use of traditional workplace partitions, ventilation and lighting can travel well to every corner of the space.