After their highly successful rollouts in both Hong Kong and Beijing, the latest Fresh shop in the Raffles City shopping district of Shanghai represents the mature evolvement of the Fresh global concept.
The challenge put forth to Mapos was to create a new flagship-quality store in China that still exhibits the celebrated brand code elements while remaining economical, modular, and highly mobile per the challenges of a large scale rollout.
The successful execution of this new shop represents the completion and first implementation of the “Fresh Library,” a comprehensive database of modular Fresh fixtures and accessories created and maintained by Mapos geared towards strategic and economical global rollout. Mapos continues to work with Fresh as it aims to expand its footprint across the globe.
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