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FRESH
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Welcome home, to something radically different. We’ve created a place that re-imagines how we live, work, learn, and play, for residents on site, neighbors in the Dallas area, and beyond. We’re connecting the local fabric like never before by linking social, environmental, economic, and aesthetic sustainability. The idea of the neighborhood is being pushed to new limits; no longer just defined by proximity or physical distance. Interwoven benefits and dependencies intrinsically tie together people, places, ideas, and well-being. We’ve set the scene for an unprecedented level of diversity and interaction, promoting community, health, and prosperity.Dallas is ready. It is a city that is rapidly growing, and that growth should be sustainble. We strive to do more than just save energy, reduce carbon footprint, or recycle resources. We’re proposing a social and economic system of sustainability that promotes equality, financial security, public engagement, and community learning. Equally important, we want to create an exciting place; a destination for the city that addresses sustainability in an aesthetic sense. Where people don’t just come and go, but stay and benefit. We’re bringing together people with varied incomes, artisans, local businesses, the young, the elderly, the farmer, the shopper, the teacher, the student, the foodie, the healthy. But it’s not just another mixed-use development. It’s not simply different groups of programs occupying the same physical space. We’re envisioning a holistic system of people, functions, strategies, and mindsets that are all inter-dependent. It’s a new way of living, it’s a new lifestyle, and it’s FRESH.
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