The idea of the store, in agreement with the client to imagine a shop outside the box, it rotates around the word "casket", "discovery" and "flexibility." These issues have generated the initial concept: a real monolithic casket capable of generating flows and to guide the user throughout the store.
The material and chromatic game is stretched to complete exaltation of the natural center of the chest, built entirely of wood oak, while the scenes in which three-dimensional fits were designed as completely neutral backdrops.