Ten years after having designed Forrester Research’s 120,000 square foot headquarters in Cambridge, MA, the lease was expiring and Forrester needed more space. They hired MPA to help design a new workplace strategy, and to select a new site for the company to continue to grow. Ultimately the decision was made to move to a “build-to-suit” location where they could customize a six-story 186,000 square foot building to suit their needs.
Forrester has a unique culture: there is not a single private office in the entire company. Everyone works in open “pods”: communities of low, flexible workstations defined by the placement of “team rooms” and other community spaces. There is significant emphasis placed on ready access to video conferencing and other audio-visual resources, as everyone works on a laptop and work is done wherever it is most efficiently accomplished, not just at the individual’s desk. There is also a strong sense of Forrester Research “personality” in the space, which includes the naming of all the conference rooms for Rock ‘n Roll stars, floors by decade. They believe in the importance of creating a “buzz” at the heart of their space, to enliven the atmosphere and promote a sense of interaction.