Creteur is an experimental approach to design in which the product possesses zoomorphic qualities and a unique personality through the culmination of texture and posture in a single animate-form. The word “animate” is very important to the definition of Creteur, and is not to be confused with “motion.” According to Greg Lynn in Animate Form, “while motion implies movement and action, animation suggests animalism, animism, evolution, growth, actuation, vitality and virtuality.” Therefore, Creteur is meant to evoke the idea of movement, rather than literal movement, through its form, posture and sometimes texture.