FN.ice is a newly established fashion brand. The brand utilizes its unique high tech fabric to target a missing fashionable and yet functional outdoor wear market.PLAN collaborated with FN.ice in designing the show space for 2012 F/W collection. PLAN developed a modular system that can meet not only the versatile uses in the first tradeshow but also the future retail space. By doing so, we challenge the fact that often time construction materials used in any fashion shows become a waste after only a short period of show time. We believe that the design concept also echos the brand's core spirit in sustainability and environmental responsibility.