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FLIPPING THE STRIP EXHIBITION
FLIPPING THE STRIP EXHIBITION
7374, East 2nd Street, Scottsdale, AZ, United States
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FLIPPING THE STRIP EXHIBITION
7374, East 2nd Street, Scottsdale, AZ, United States
The ‘Flip A Strip’ Competition was sponsored by the Scottsdale Museum of Contemporary Art (SMOCA) in Scottsdale, Arizona in 2008. We received 3rd Place and were one of 10 finalists to showcase our work in an exhibition at SMOCA. The highly acclaimed jury consisted of Aaron Betsky, Julie Eizenberg, and Merrill Elam. The proposal ‘FLIPPING THE STRIP’ flips the typical suburban strip mall inside out - taking full advantage of residual space between existing buildings and more importantly the perimeter of underutilized sites to create newly defined program.This urban strategy does not only change the character of one particular strip mall but potentially the entire street. The strategy flips the strip into a place that has its own character and creates a destination for not only shopping but a place that is an integral part of the community – a series of public centers or what we coin as the ‘OASIS PARK[SCAPE]’. Similar to Olmsted’s Emerald Necklace, the project would bring back the notion of the suburban landscape as a series of parks and public spaces. But instead of the object in the field, the PARK[SCAPE] inverts itself and is surrounded by commercial program.
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