Footprint Architects was appointed to refurbish 45 existing clubs in 2013 and carried out a further ‘Brand Alignment’ commission in 2014. Working closely with the client and contractors, we have delivered multiple projects within short timescales whilst clubs have remained open and disruption to members minimised . We have developed bespoke interior concepts for each club maximising gym floor areas whilst positing signature brand items based on the layout concepts.
We developed new brand identification specifically related to club entrances where the development of materials and lighting have been used to celebrate arrival, depict movement, and reflect the global brand.