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Fire Signs
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Fire Signs
The signs of Times Square
are a visual landmark and spectacle in our city. Marshall Berman, the American philosopher, exclaimed, “…what
grips our hearts is less any one sign than the complex, the totality, the superabundance
of signs.” Historically, the lighted advertisements of Times Square were called
Fire Signs. Their lights are so
entrancing that still, even in midwinter, they draw us in, painting us with
their colors. Playing with ideas of
scale and form, this proposal uses simple dynamic words to create a temporary
new spectacle for Broadway.
A repetitive geometric flow
of words will be painted on the ground along the five proposed plazas. The letters maximize every inch of the plaza
by squeezing into the narrow areas and expanding out into the open ones. The words are drawn as simple, bold, and
colorful forms. Because of their huge
scale, pedestrians walking on top of the words view the letters like a field of
abstract shapes beneath their feet.
Walking along the plazas or sitting at a table, viewers piece words
together, making poetry from one word to the other: SUPER, AMAZE, THINGS,
SOLID, REALLY, SHINY, EXTREME…
Looking down at the plazas,
the workers in the buildings high above see the words as a frozen L.E.D. sign
like the scrolling versions that cover the facades of Times Square. The words
on the ground are juxtaposed with the words on the walls as a nonsensical play
on the advertisements and news tickers.
Having no agenda, the words’ ambiguity instead generates a world of
discovery and meaning for each viewer’s own experience.
These new Fire Signs for
Times Square brighten the experience of the viewer by finding a new way to use
the visual, textual language of Times Square in a more interactive and engaging
way.
are a visual landmark and spectacle in our city. Marshall Berman, the American philosopher, exclaimed, “…what
grips our hearts is less any one sign than the complex, the totality, the superabundance
of signs.” Historically, the lighted advertisements of Times Square were called
Fire Signs. Their lights are so
entrancing that still, even in midwinter, they draw us in, painting us with
their colors. Playing with ideas of
scale and form, this proposal uses simple dynamic words to create a temporary
new spectacle for Broadway.
A repetitive geometric flow
of words will be painted on the ground along the five proposed plazas. The letters maximize every inch of the plaza
by squeezing into the narrow areas and expanding out into the open ones. The words are drawn as simple, bold, and
colorful forms. Because of their huge
scale, pedestrians walking on top of the words view the letters like a field of
abstract shapes beneath their feet.
Walking along the plazas or sitting at a table, viewers piece words
together, making poetry from one word to the other: SUPER, AMAZE, THINGS,
SOLID, REALLY, SHINY, EXTREME…
Looking down at the plazas,
the workers in the buildings high above see the words as a frozen L.E.D. sign
like the scrolling versions that cover the facades of Times Square. The words
on the ground are juxtaposed with the words on the walls as a nonsensical play
on the advertisements and news tickers.
Having no agenda, the words’ ambiguity instead generates a world of
discovery and meaning for each viewer’s own experience.
These new Fire Signs for
Times Square brighten the experience of the viewer by finding a new way to use
the visual, textual language of Times Square in a more interactive and engaging
way.
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