FENDI: a story becomes a path

Beijing, China

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FENDI: a story becomes a path

Beijing, China

Firm

Bevilacqua Architects

Type

Commercial › Exhibition Center

YEAR

2014

SIZE

1000 sqft - 3000 sqft

The exhibition path is conceived as a linear and chronological excursus, divided into three main sections (Geometry&Volume; Nature&Color; Lightness&Invention), each one presenting 8 representative FURS and developing both a chrono and philological path, through the main crucial points of Fendi’s inspirations and innovations. A special section of the exhibition is expressly dedicated to the bags: 16 representative icon pieces (Baguette, Peekaboo and 2Jours) are presented as precious objects, able to show how deeply the fur is rooted in the maison language and how important source of inspiration it represents. The crucial presence of significant bags in the exhibition contribute to witness and highlight how creation and innovation at FENDI accomplish together on every level and every field of expression, aiming to reach always a new aesthetical and technical revolution at 360 degrees.

Client: Fendi

Location: BEIJING Shing Kong Place, Cina.

Dates: oct 2013

Floor area: 1000 sqm

Exhibition Curator: Emanuela Nobile Mino

Design Project: Bevilacqua Architects | Marco Bevilacqua

Constructions and Production: RSP | Roger Samson

Light Design Intervention: Johanna Grawunder

Sound Intervention: Flavia Lazzarini

Graphics and Catalogue: Fermenti Design Agency | Federico Mancini

Technologies: Informasistemi | Fabio Conforti

Exhibitors Production: Brancalab | Andrea Branca

Photos: Fendi