Inspiration for the Fassler Hall/Dust Bowl complex came from existing building types common to the adjacent districts of Automobile Alley and Midtown/NW 10th Street. Simple materials such as a concrete frame with masonry infill make up the bulk of the early 20th century buildings in the area, so we chose an economical version using precast concrete columns, beams and tees, similar to the board-formed tee structure found in Plaza Court and other buildings in the area. Integrating two unique entertainment concepts into one building was challenging. We chose to resolve this by creating separate entrances with unique identifies for each – the lower level accessed via 10th Street is devoted to the Dust Bowl, while the upper level accessed via Park Place is devoted to Fassler Hall.
The front facades of the old concrete frame/masonry infill buildings were typically dressed up, so we allowed the tenant’s mid-century Dust Bowl theme to be reflected there. The sides and backs of these buildings are left utilitarian, so for Fassler Hall we left the bones exposed, it seemed to fit well with the beer garden. Many of these buildings have had updates over the years with a quilt-work pattern of different color and finish variations visible in the brickwork – we made a subtle nod to this by using areas of smooth and wire cut brick in patterns only visible in correct sunlight.
Also of paramount importance was the desire to contribute to a walkable & inviting streetscape. The goal of the façade is to engage the pedestrian. One way we did that was by providing large expanses of storefront to allow views of the activity inside as you walk by. The other was by splitting the building in half and providing access to a plaza off the street that invites you to take a detour and explore wherever it takes you.