Located in the context of an over 50 year old square of the “Viejo Vallarta” heart, farmacia del río consultorio+medicina is the beginning of a new pharmacy franchise that will be located on different spots of Puerto Vallarta.
This project’s inpiration comes from an approach to the traditional, combined with a fresh perspective. Seeking the inside out expression, with a concept of vibrant and striking use of colors, unusual, in terms of what health buildings in the city usually are.
Starting on the outside, the facade blends in with the surroundings, by using local materials that provides natural texture and appropiate colors that maintain the overall urban image. With the purpose of providing joyful and spiritful sensations to a space commonly monotonous, the interior implements a range of tones that generate visual interest as well as an emotionally confortable ambiance.
In order to attract pedestrians attention, the use of colors in the interior is taken as an advantage and it is visually extended to the facade through a large display type window placed right at the edge of the sidewalk, allowing the spectator and passerby to live the internal space from the outside, as well as capturing as much light posible during the day, and at night, functioning as a large luminous advertisement.
For the pharmacy, the private area is separated from the public with the predominant use of blue, emphasizing this difference by placing a counter painted in a contrasting tone. Cohesively both areas have wood shelving with it’s natural grain, taken by inspiration from the medical botanic stores naturalness.
On the other hand, the kitchenette seeks to stand out with an implementation of primary colors, neutral lighting and reticular pattern composition. By disrupting the continuity of the space generated by corridors, it distinguishes it’s use from the rest of the pharmacy, and creates a visually fun and attractive image. Along the establishment, neutral lighting was also essential to highlight colors and patterns without visually modifying them.
Despite of the pharmacy and doctor’s office being a part of the project as a whole, this areas were separated in function of the activities played on each one, giving them different entrances connected by a small lobby, accesible for regular pedestrians and wheelchairs.
Considerating the dynamics on the waiting room area, the placement of colors was crucial to transmit comfort sensations and allow the user to enjoy the space. Starting with a yellow color representing energy, strenght and happiness, blue symbolizing serenity and calm, last, pink expressing kindness and delicacy.
In contrast to a colorful and lively waiting room, we have the doctor’s office, a quiet and health focused space. Painted completely in white with touches of colored furniture, harmonizes with the simple and pure, but preserving congruence with the initial concept.