Tele2 opened the first real experience store in Croatia in cooperaton with Brigada, the first agency in the region specialized in sales process optimisation by creating a total brand experience at the sales point. Familiar with the experiences of successful international brands such as Nike, Apple and Nespresso, who consistently use their sales facilities to make their consumers part of their communication campaigns and of the brands themselves, Brigada and Tele2 offer Croatian consumers the first comprehensive Tele2 brand experience in one place.