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Exenia | Light+Building 2024
Exenia | Light+Building 2024
Frankfurt, Germany
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Other Projects by DEFERRARI+MODESTI
Exenia | Light+Building 2024
Frankfurt, Germany
Firm
Type
STATUS
Built
YEAR
2024
SIZE
1000 sqft - 3000 sqft
The booth offers a welcoming and dynamic environment, designed as a space to explore, where various episodes unfold that tell the Brand's renewed identity and its corporate values. While rigorous in its geometries, the environment has a strong scenic impact, communicating the company's innovation, expertise, creativity and sustainability.
Visitors, welcomed at the desk, can move freely to discover the different narratives through experiential rooms, scenic devices and various spatial geometries, organized with different layouts to highlight products and encourage interaction with the company.
At the center of the booth is the "dark room," a surprising and emotional space that represents the beating heart of the company's research and development. Surrounding this core are outdoor, museum, architectural lighting and retail areas, where visitors can view products and new products. Scattered seating and a meeting area welcome visitors for informal meetings and in-depth discussions.
The use of modular technology and materials such as wood and fabric allows the structures to be reused over time, reflecting the company's commitment to sustainability.
Visitors, welcomed at the desk, can move freely to discover the different narratives through experiential rooms, scenic devices and various spatial geometries, organized with different layouts to highlight products and encourage interaction with the company.
At the center of the booth is the "dark room," a surprising and emotional space that represents the beating heart of the company's research and development. Surrounding this core are outdoor, museum, architectural lighting and retail areas, where visitors can view products and new products. Scattered seating and a meeting area welcome visitors for informal meetings and in-depth discussions.
The use of modular technology and materials such as wood and fabric allows the structures to be reused over time, reflecting the company's commitment to sustainability.
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