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EV Concept Store
EV Concept Store
Formigine, Italy
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Other Projects by Ambientevario
EV Concept Store
Formigine, Italy
Firm
STATUS
Built
YEAR
2024
SIZE
0 sqft - 1000 sqft
The project stems from the desire to enhance the complexity of the existing building, characterized by various historical stratifications – an original late 19th-century section, an early 20th-century extension, and a post–World War II reconstruction – by adding a new contemporary layer in Corten steel. This choice makes the original materials legible, creating a clear contrast with the more recent interventions.
Through the restoration of the existing building, the historical structure is reintegrated into the lively urban and social fabric surrounding Piazza Italia, the heart of Formigine’s historic center. The intervention aims to transform it into a public, open, and attractive place for the city, capable of hosting different functions and positioning itself as a new landmark for the community. The central position of the building in relation to the square guided the design toward maximum permeability between interior and exterior, eliminating barriers and fences to foster continuous dialogue between urban space and architecture. Public space naturally extends inside, while the historic building— the only surviving structure from a master plan that had foreseen its demolition — preserves the authentic memory of the place.
The building houses a variety of activities distributed across several levels, reinforcing its role as a living space open to the community. On the ground floor there is a bistro, a flower shop, and a high-fashion clothing store developed on two levels with an evocative double-height space; on the first floor, a beauty salon; on the second floor, a hair salon; and in the basement, a restaurant. Finally, the third floor contains two apartments. The coexistence of different functions transforms the building into a meeting and social space, capable of offering diverse experiences and accommodating people’s various needs, presenting itself as an integrated, dynamic, and at the same time welcoming environment.
Corten steel has been used to make contemporary interventions clearly legible: the new raised volume, the vertical circulation block inserted in a pre-existing void between two successive layers, and the areas of the façade where openings were substantially altered. This choice of material is not merely aesthetic: just as the original materials bear the marks of time, Corten, with its natural ability to change and evolve, becomes itself a tool of narration, transforming alongside the building and bearing witness to the passage of time. In the same spirit, hanging planters have been integrated into the façade, designed to host greenery and help mitigate light and heat during the warmer seasons.
From an architectural and structural perspective, the extensions were realized with a steel pillar structure, able to integrate and interpenetrate the existing building while remaining independent of the original masonry structure, which was subject to targeted consolidation. On the side facing Piazza Italia, a new two-story addition was made, which, thanks to the choice of materials, preserves the clear legibility of the stratifications: the historic volume, with its original pitched
roof and exposed brickwork, and the contemporary extension, clad in Corten. On the Via Trento Trieste front, the intervention was limited to an elevation built at the level of the existing roof, while in the void between the two main bodies a new distribution block was inserted, hosting stairs and an elevator, functioning as both a practical element and a gesture of compositional clarity. All new volumes clad in Corten thus become a distinctive and coherent mark of the intervention, ensuring an immediate and recognizable reading between the old and the new.
The intervention thus takes shape as a work of restoration and expansion which, while respecting historical memory, gives the building a new urban identity, able to engage with the past while opening up to the future.
Through the restoration of the existing building, the historical structure is reintegrated into the lively urban and social fabric surrounding Piazza Italia, the heart of Formigine’s historic center. The intervention aims to transform it into a public, open, and attractive place for the city, capable of hosting different functions and positioning itself as a new landmark for the community. The central position of the building in relation to the square guided the design toward maximum permeability between interior and exterior, eliminating barriers and fences to foster continuous dialogue between urban space and architecture. Public space naturally extends inside, while the historic building— the only surviving structure from a master plan that had foreseen its demolition — preserves the authentic memory of the place.
The building houses a variety of activities distributed across several levels, reinforcing its role as a living space open to the community. On the ground floor there is a bistro, a flower shop, and a high-fashion clothing store developed on two levels with an evocative double-height space; on the first floor, a beauty salon; on the second floor, a hair salon; and in the basement, a restaurant. Finally, the third floor contains two apartments. The coexistence of different functions transforms the building into a meeting and social space, capable of offering diverse experiences and accommodating people’s various needs, presenting itself as an integrated, dynamic, and at the same time welcoming environment.
Corten steel has been used to make contemporary interventions clearly legible: the new raised volume, the vertical circulation block inserted in a pre-existing void between two successive layers, and the areas of the façade where openings were substantially altered. This choice of material is not merely aesthetic: just as the original materials bear the marks of time, Corten, with its natural ability to change and evolve, becomes itself a tool of narration, transforming alongside the building and bearing witness to the passage of time. In the same spirit, hanging planters have been integrated into the façade, designed to host greenery and help mitigate light and heat during the warmer seasons.
From an architectural and structural perspective, the extensions were realized with a steel pillar structure, able to integrate and interpenetrate the existing building while remaining independent of the original masonry structure, which was subject to targeted consolidation. On the side facing Piazza Italia, a new two-story addition was made, which, thanks to the choice of materials, preserves the clear legibility of the stratifications: the historic volume, with its original pitched
roof and exposed brickwork, and the contemporary extension, clad in Corten. On the Via Trento Trieste front, the intervention was limited to an elevation built at the level of the existing roof, while in the void between the two main bodies a new distribution block was inserted, hosting stairs and an elevator, functioning as both a practical element and a gesture of compositional clarity. All new volumes clad in Corten thus become a distinctive and coherent mark of the intervention, ensuring an immediate and recognizable reading between the old and the new.
The intervention thus takes shape as a work of restoration and expansion which, while respecting historical memory, gives the building a new urban identity, able to engage with the past while opening up to the future.
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