Estacion Glocal Design

Filadelfia, Benito Juárez, Ciudad de México, Mexico

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Estacion Glocal Design

Filadelfia, Benito Juárez, Ciudad de México, Mexico

Firm

Type

Commercial ›

YEAR

2011

SIZE

1000 sqft - 3000 sqft

BUDGET

$10K - 50K

Estación Glocal Design

We were invited
by Glocal Design Magazine to design their exhibition booth for a design and
furniture fair in Mexico City. The construction and material for the booth was
sponsored by Masisa, the leading manufacturer of MDF panels in Latin America
who requested that the structure should showcase a large range of their
finishes as a way to sample the possibilities of the material. We chose two
color sequences, one from black to white including some wood texture materials
and the other one ranging from dark green to orange.

Since the MDF
panels can’t be bent to generate curves we decided to use them as a sequence of
plans that would generate the virtual form of a complex curved surface as the
wireframe negative of the volume contained in a orthogonal box made by the
module of the panels cut with a cnc router. When the plans intersect in the
three directions of space they form a grid of shelves that serve as display and
storage space for the magazines and other products.

The whole booth
was intended as a resting station, where the visitors to the fair can take a
seat and read the magazine while sheltered inside a wrapping cocoon that keeps
them away from the surrounding noises, lights and agitation. Four twisted
elements act both as benches and as storage space.

The 170
components of the Glocal Design Station where assembled and presented for the
first time in Habitat Expo in Mexico City from 26th to the 28th
of May 2011 and will be present in several other trade fairs for the rest of the
year. Once this year’s exhibition cycle is over it will become a permanent
feature of the meeting room of the publisher’s offices.

About Masisa:

Masisa is the
leader in Latin-America in production and sales of wooden panels for furniture
and architectural interiors.

Masisa Mexico
created Masisa Lab, a think tank dedicated to develop projects that have a
bigger and better use of the Masisa products line in the market, working with
different areas of the furniture industry, creating alliances to find opportunities
for development trough innovation, to create Mexican proposals according to the
needs of their clients.

The product used
in the booth is the 15mm DecoMDF Masisa, a panel covered on both sides with a
decorative foil in a wide range of colors and designs, impregnated with a
melamine resin with low emissions of formaldehyde, that give them a completely
enclosed surface, free of porosities and resistant to surface wear.

Masisa makes
sure that all the raw materials used in the process of production its panels
come from certified and sustainable sources.