One of the key moments for any student in any university is their first contact with the school’s facilities and services. We were invited by Estácio’s Hospitality team to contribute a new vision for the University’s Welcome Center in their brand new São Paulo building in Conceição. Their goal was to create an environment so friendly that would make both employees and students feel at home and proud of being part of the university.
The ideals of openness and transparency, future vision and warmth provided the framework for the project’s design direction. The use of sustainable materials such as recycled PET, mixed with wood and glass gave the space a futuristic yet cozy ambiance.
The environmental graphics were designed to honor and enhance the simplicity of lines of the interior and furniture. Dynamic diagonal lines were used throughout to reinforce agile attention.