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Ensamble Artesano — Taller Maya
Ensamble Artesano — Taller Maya
Mexico
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Other Projects by JOEL ESCALONA STUDIO
Ensamble Artesano — Taller Maya
Mexico
Creative direction and product development.
Taller Maya is a Mexican collective brand, made up by artisan social companies established in the Yucatan Peninsula, and a multidisciplinary creative team that works for the promotion and development of the Mayan culture. As a platform for social and economic development, Taller Maya works with these social companies to strengthen the current value chains and to generate sustainable sources of income for the rural Mayan communities of the Yucatan Peninsula, all of these through the creation and fair commercialization of artisanal pieces with historical and cultural value.
Now Joel assumes the role as creative director of the brand which forms part of Fundación Haciendas del Mundo Maya, a non-profit organization which works with artisan groups of the Yucatan Peninsula in social and economic development projects. As part of the creative direction project we’ll work with Taller Maya’s creative team and twenty-eight artisan social companies in the Yucatan Peninsula to create an develop new products, while also creating a communication and commercial strategy. All of this will not only strengthen the income source for these communities, but will also help to exalt and preserve the cultural and historical value of the mayan culture guarded by these communities.
Year / 2020
Client / Taller Maya
Creative Director / Joel Escalona
Project Coordinator / Mariana Loaiza
Design Team / Montserrat Piña
& Taller Maya Design Team
Photography / Mariana Achach
Taller Maya is a Mexican collective brand, made up by artisan social companies established in the Yucatan Peninsula, and a multidisciplinary creative team that works for the promotion and development of the Mayan culture. As a platform for social and economic development, Taller Maya works with these social companies to strengthen the current value chains and to generate sustainable sources of income for the rural Mayan communities of the Yucatan Peninsula, all of these through the creation and fair commercialization of artisanal pieces with historical and cultural value.
Now Joel assumes the role as creative director of the brand which forms part of Fundación Haciendas del Mundo Maya, a non-profit organization which works with artisan groups of the Yucatan Peninsula in social and economic development projects. As part of the creative direction project we’ll work with Taller Maya’s creative team and twenty-eight artisan social companies in the Yucatan Peninsula to create an develop new products, while also creating a communication and commercial strategy. All of this will not only strengthen the income source for these communities, but will also help to exalt and preserve the cultural and historical value of the mayan culture guarded by these communities.
Year / 2020
Client / Taller Maya
Creative Director / Joel Escalona
Project Coordinator / Mariana Loaiza
Design Team / Montserrat Piña
& Taller Maya Design Team
Photography / Mariana Achach
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