Redefining the Workplace: Amicus' Endeavour Group Transformation
Amicus was tasked with reimagining Endeavour Group's office spaces across Australia to align with their "sociability" core value and consolidate their diverse brands under the 'One Endeavour' umbrella. With a dispersed and dynamic workforce, the challenge was to create a future-focused office strategy that fostered collaboration, connection, and continuous learning.
Amicus conducted a thorough consultation process, engaging leaders and staff members to understand their unique needs and challenges. The vision was clear: to create a social hub that would serve as a catalyst for team interaction and synergy, transcending geographical barriers and organizational silos.
In collaboration with The General Store and State of Work, Amicus co-created a design concept tailored to Endeavour Group's requirements. The key element was the "Laneway" concept, with a focal point on the social space akin to a Town Square. This innovative approach facilitated the convergence of teams from various office locations into a single, unified environment.
Despite the ambitious timeline of 12 weeks, Amicus successfully delivered a transformative workspace that exceeded expectations. The redesigned office spaces not only enhanced the physical environment but also revitalised Endeavour Group's organizational culture.
Key Benefits
Enhanced Collaboration: The Town Square concept fostered cross-functional interaction and broke down barriers between teams.
Improved Productivity: The activity-based workspace design promoted flexibility and efficiency.
Strengthened Brand Identity: The unified workspace reinforced Endeavour Group's 'One Endeavour' brand.
Elevated Employee Experience: The social hub created a more engaging and enjoyable work environment.
Amicus' partnership with Endeavour Group demonstrates the transformative power of thoughtful office design. By aligning physical spaces with organisational values and strategic objectives, they created an environment that fosters productivity, innovation, and a strong sense of community.