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E:MG
E:MG
Moscow, Russia
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Other Projects by VOX ARCHITECTS
E:MG
Moscow, Russia
VOX Architects and Boris Voskoboynikov Architectural Studio have designed a new office space for E:MG advertising agency in Moscow, Russia.
When designing an office for E:MG advertising agency, Boris Voskoboynikov (author of many creative spaces: BBDO, Saatchi and Saatchi, Leo Burnett, Afisha, Rambler, etc.) is in favor of simple materials and simple techniques that have been implemented in the decoration: self-leveling flooring, central volumes — the distinctive feature of the author, so-called “architecture in interior” — are made of plaster slabs and paint-coated.
Imagery of the interiors is built around graphic elements. Most significant is a large spatial composition that comprises E, M, and G letters created of different materials.
When locating the decorative text, the architect was playing with the perspective: he placed the letters on different surfaces and at a certain point one can read the company’s name.
The client was receptive to the recommendations of the light designer: the lightning system installed in the office turned to be the most appropriate. The largest part of the office is a public open space, although some zones, such as for an accounting department, are isolated.
Boris Voskoboynikov: “In every office project, we try to organize the working places location — that tends to be chaotic most of times in correct structures: this really changes the attitude people have towards their own job.”
When designing an office for E:MG advertising agency, Boris Voskoboynikov (author of many creative spaces: BBDO, Saatchi and Saatchi, Leo Burnett, Afisha, Rambler, etc.) is in favor of simple materials and simple techniques that have been implemented in the decoration: self-leveling flooring, central volumes — the distinctive feature of the author, so-called “architecture in interior” — are made of plaster slabs and paint-coated.
Imagery of the interiors is built around graphic elements. Most significant is a large spatial composition that comprises E, M, and G letters created of different materials.
When locating the decorative text, the architect was playing with the perspective: he placed the letters on different surfaces and at a certain point one can read the company’s name.
The client was receptive to the recommendations of the light designer: the lightning system installed in the office turned to be the most appropriate. The largest part of the office is a public open space, although some zones, such as for an accounting department, are isolated.
Boris Voskoboynikov: “In every office project, we try to organize the working places location — that tends to be chaotic most of times in correct structures: this really changes the attitude people have towards their own job.”
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