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Element
Element
Chengdu, China
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Other Projects by Atelier A
Element
Chengdu, China
Firm
Type
STATUS
Built
YEAR
2021
SIZE
1000 sqft - 3000 sqft
BUDGET
$10K - 50K
Atelier A的新项目Element买手店是一家主营日式野营服饰和用品的快闪店铺，在设计时充分考虑家具和装饰的灵活性，并融入自然和探索的元素，与该店主题契合。
Atelier A’s current project Element is a pop-up select store selling Japanese-style camping clothes, accessories and equipment. The design is oriented to the store’s need for flexibility and its theme of nature and discovery.
Element位于成都一所公园地下商业空间，快闪店的性质决定对地面、天花和墙体等结构不能进行破坏性装修。设计师因此借用艺术装置的概念，在店中安放两个大块木箱结构，分别置于这个狭长空间的前部与底部，中间以松木梁架结构连接为一体，箱体内部在功能上作为展示柜、收银区、储藏区和试衣间，整体动线设计使得顾客在环绕这两个结构时，穿梭于野营用品和盆栽植物之间，仿佛有一种露营探险的体验。
Element is located in an underground commercial space below a park in Chengdu. As it is a pop-up store, only non-destructive decoration is allowed to do with the floor, ceiling and walls. Atelier A thus places two joined wooden blocks in the long narrow space of the shop, like an art installation in a gallery, one at the entrance, the other at the rear part, connected by a pine beam. Functionally, the blocks are used as shelves, cashier, storage and fitting rooms. From the aspect of traffic flow design, customers will have to walk around them, through camping products and potted plants all over the shop, like an adventure in a jungle.
不同于一般服装店两侧展示、一目了然的常规布局，置于进门处的箱体遮挡了店铺全貌，从外面看，只可窥见店内一小部分丛林般的陈设。 该结构的木板经过烟熏处理呈深棕色，形状为倒置L型，两侧形成通道，一边宽敞，一边狭小似洞穴入口，引起顾客进店探索的好奇心。这样的结构也具有功能性，因无法在地板用螺栓固定，倒置L型一端靠墙也起到了平衡作用。而店铺内部的箱体保留原色，在盆栽植物的衬托下，模拟露营小木屋的感觉。木箱一侧设计为阶梯，可展示商品，也可在店内举办活动时作为座位使用。
The design also challenges the usual layout of a clothing store, where products are placed on the sides and the centre is unoccupied. To place one of the blocks at the entrance deliberately obstructs the view from the outside. Customers can only see parts of the jungle-like interior. The dark smoked plywood on the block is shaped as a large reversed letter L, leaving two channels on the sides, one high, the other low like the mouth of a cave, so as to arouse customers’ curiosity to discover what is inside. Structurally, because it is impossible to drill holes and install bolts on the floor, the L-shaped block balances itself with one side leaning against the wall. The other block at the rear of the store keeps natural colour of wood. Surrounded by potted plants, it looks like a camping shed. One side of the block is made of stairs. They can be used as shelves or seats for screenings.
店铺装饰采用原始、有质感的材料，营造自然的环境。大量使用松木及复合板等易加工的材料，方便现场制作搭建，支架底端用大理石毛石加以固定，金属衣架杆以砌块砖矮墙支撑，并用尼龙带从天花悬挂固定，尼龙带方便调节，且为野营服饰常用的材料，使装饰与店内商品融于一体。木箱体立面全装饰以洞洞板板材，配合金属挂钩和插入式层板，给展示布置提供最大的自由度。
The decoration uses natural and crude materials to imitate natural environment. The main materials are pine wood and plywood, which are efficient to build on sight. Unpolished marble blocks are used to stabilize wood racks at the bottom. Metal rails are supported by concrete parapets and fixed by green nylon belts hanging from the ceiling. Nylon is a common material for camping clothing, and the belts are easy to adjust and fasten. The blocks are panelled with pegboards, along with metal hooks and shelf inserts, allowing maximum flexibility for displaying.
Atelier A’s current project Element is a pop-up select store selling Japanese-style camping clothes, accessories and equipment. The design is oriented to the store’s need for flexibility and its theme of nature and discovery.
Element位于成都一所公园地下商业空间，快闪店的性质决定对地面、天花和墙体等结构不能进行破坏性装修。设计师因此借用艺术装置的概念，在店中安放两个大块木箱结构，分别置于这个狭长空间的前部与底部，中间以松木梁架结构连接为一体，箱体内部在功能上作为展示柜、收银区、储藏区和试衣间，整体动线设计使得顾客在环绕这两个结构时，穿梭于野营用品和盆栽植物之间，仿佛有一种露营探险的体验。
Element is located in an underground commercial space below a park in Chengdu. As it is a pop-up store, only non-destructive decoration is allowed to do with the floor, ceiling and walls. Atelier A thus places two joined wooden blocks in the long narrow space of the shop, like an art installation in a gallery, one at the entrance, the other at the rear part, connected by a pine beam. Functionally, the blocks are used as shelves, cashier, storage and fitting rooms. From the aspect of traffic flow design, customers will have to walk around them, through camping products and potted plants all over the shop, like an adventure in a jungle.
不同于一般服装店两侧展示、一目了然的常规布局，置于进门处的箱体遮挡了店铺全貌，从外面看，只可窥见店内一小部分丛林般的陈设。 该结构的木板经过烟熏处理呈深棕色，形状为倒置L型，两侧形成通道，一边宽敞，一边狭小似洞穴入口，引起顾客进店探索的好奇心。这样的结构也具有功能性，因无法在地板用螺栓固定，倒置L型一端靠墙也起到了平衡作用。而店铺内部的箱体保留原色，在盆栽植物的衬托下，模拟露营小木屋的感觉。木箱一侧设计为阶梯，可展示商品，也可在店内举办活动时作为座位使用。
The design also challenges the usual layout of a clothing store, where products are placed on the sides and the centre is unoccupied. To place one of the blocks at the entrance deliberately obstructs the view from the outside. Customers can only see parts of the jungle-like interior. The dark smoked plywood on the block is shaped as a large reversed letter L, leaving two channels on the sides, one high, the other low like the mouth of a cave, so as to arouse customers’ curiosity to discover what is inside. Structurally, because it is impossible to drill holes and install bolts on the floor, the L-shaped block balances itself with one side leaning against the wall. The other block at the rear of the store keeps natural colour of wood. Surrounded by potted plants, it looks like a camping shed. One side of the block is made of stairs. They can be used as shelves or seats for screenings.
店铺装饰采用原始、有质感的材料，营造自然的环境。大量使用松木及复合板等易加工的材料，方便现场制作搭建，支架底端用大理石毛石加以固定，金属衣架杆以砌块砖矮墙支撑，并用尼龙带从天花悬挂固定，尼龙带方便调节，且为野营服饰常用的材料，使装饰与店内商品融于一体。木箱体立面全装饰以洞洞板板材，配合金属挂钩和插入式层板，给展示布置提供最大的自由度。
The decoration uses natural and crude materials to imitate natural environment. The main materials are pine wood and plywood, which are efficient to build on sight. Unpolished marble blocks are used to stabilize wood racks at the bottom. Metal rails are supported by concrete parapets and fixed by green nylon belts hanging from the ceiling. Nylon is a common material for camping clothing, and the belts are easy to adjust and fasten. The blocks are panelled with pegboards, along with metal hooks and shelf inserts, allowing maximum flexibility for displaying.
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