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EK3
EK3
Kamp-Lintfort, Germany
Project Featured on Jul 24, 2014
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Other Projects by Bob-Architektur BDA
EK3
Kamp-Lintfort, Germany
Project Featured on Jul 24, 2014
Firm
Type
YEAR
2012
SIZE
100,000 sqft - 300,000 sqft
This new mall, with a size of 170,000 square feet at the end of the pedestrian zone of Kamp-Lintfort, integrates itself into the urban context and opens to the forecourt in a pedestrian zone. By raising the head building at the main entrance, the exposed urban location is accentuated and references the opposite buildings. The cut of the entrance in the structure refers to the pavilion, which plays a major role on this forecourt and is also an intersection between two urban orientation lines through which the entrance into the shopping arcade is clearly visible.
Even if the first building – the so-called ”three white giants“ — had to give way to the plot, their existence is nevertheless noticeable in an abstract way. As cross-references to the position of the former skyscrapers, formal incisions inside the building were made. Its voluminous body was limbered up, while also referencing fragmented urban structure and the special features of the location that were created.
One of these cuts marks the entrance of the shopping arcade on the Moerser Road and connects the mall with the pedestrian zone. A second decisive point gives rise to the heart of the EK3 – a generous courtyard. In this patio, three indigenous oaks were planted, which reference the theme of the three white giants symbolically again. This basic idea was taken up in the entire building and the tribute to the three white giants was made tangible. The glass facade, which orients itself on the patio, is strewn with an oak leaf structure as a pictorial reference. Through that, it produces an exciting play of light and shadow in the light-flooded areas of the mall. The patio is freely accessible from the mall and invites visitors to linger under shady trees.
Architecture, publicity, and the appearance in public space are connected through so-called “kinetic publicity.”
Advertising space can be integrated into the brick structure innovatively, instead of being placed on the facade conventionally. Taking into account the flowing traffic and the perception of car drivers, the brick was laid in a zig-zag pattern at this point and a three-dimensional structure was created out of a plane facade, which could be covered with advertising and publicity.
Maroon Hagemeister clinker bricks with pearly shimmering parts lead from the shopping mall to the parking level, with 400 pitches into a multicolored changing building cover. The clinker facade features the impressive building material of Kamp-Lintfort and gives the building a dynamic light- and shadow play with its silvery shine. The clinker brick is typical for the conditions of the lower Rhine area and the leaking Ruhr area with its historical industry buildings made of brick. Silvery parts of the maroon brick interrupt the massiveness of the facade in interaction with seemingly random interspersed shining elements and windows, making reference to the different sizes of the surrounding development.
The EK3 mall invites visitors, with its shopping street and atrium, to stroll under the three oaks in the town center of Kamp-Lintfort. Robert Wetzels, architect and owner of Bob-Architektur BDA in Cologne, positioned the multi-story sloping building as a striking extremity of the pedestrian zone. Auburn “Hagemeister“ clinker is the formative building material of the urban environment and vitalizes the facade with shining light- and shadow play.
At 52 feet high, a skewed head building marks the entrance of the mall at Moerser Street and springs as an ending point of the pedestrian zone into dialogue with the environmental three- or four-floors-high inner-city cultivation. The entrance to the mall with manifold shopping facilities is marked by a broad glazed cut in the ground floor of the head building.
The advertising planes are integrated as kinetic arrangement elements in the 1,150-foot-long clinker facade, so they replace freestanding posters and banners in the surrounding of the new building. Modeled on historical brick-ornaments, 45-degree-angle-pilaster strips were walled in the course of the rounded building edge. The structured brick-masonry can be pasted single- or double-sided with divided advertising tablets which are only apparent from a defined, effective direction. Clinker sections, which are pitched only one-sided, dispose the advertising from the opposite direction of the brick structure. The form of the kinetic advertising guarantees the assigning of the advertising and does not cover the architectural character of the building.
Even if the first building – the so-called ”three white giants“ — had to give way to the plot, their existence is nevertheless noticeable in an abstract way. As cross-references to the position of the former skyscrapers, formal incisions inside the building were made. Its voluminous body was limbered up, while also referencing fragmented urban structure and the special features of the location that were created.
One of these cuts marks the entrance of the shopping arcade on the Moerser Road and connects the mall with the pedestrian zone. A second decisive point gives rise to the heart of the EK3 – a generous courtyard. In this patio, three indigenous oaks were planted, which reference the theme of the three white giants symbolically again. This basic idea was taken up in the entire building and the tribute to the three white giants was made tangible. The glass facade, which orients itself on the patio, is strewn with an oak leaf structure as a pictorial reference. Through that, it produces an exciting play of light and shadow in the light-flooded areas of the mall. The patio is freely accessible from the mall and invites visitors to linger under shady trees.
Architecture, publicity, and the appearance in public space are connected through so-called “kinetic publicity.”
Advertising space can be integrated into the brick structure innovatively, instead of being placed on the facade conventionally. Taking into account the flowing traffic and the perception of car drivers, the brick was laid in a zig-zag pattern at this point and a three-dimensional structure was created out of a plane facade, which could be covered with advertising and publicity.
Maroon Hagemeister clinker bricks with pearly shimmering parts lead from the shopping mall to the parking level, with 400 pitches into a multicolored changing building cover. The clinker facade features the impressive building material of Kamp-Lintfort and gives the building a dynamic light- and shadow play with its silvery shine. The clinker brick is typical for the conditions of the lower Rhine area and the leaking Ruhr area with its historical industry buildings made of brick. Silvery parts of the maroon brick interrupt the massiveness of the facade in interaction with seemingly random interspersed shining elements and windows, making reference to the different sizes of the surrounding development.
The EK3 mall invites visitors, with its shopping street and atrium, to stroll under the three oaks in the town center of Kamp-Lintfort. Robert Wetzels, architect and owner of Bob-Architektur BDA in Cologne, positioned the multi-story sloping building as a striking extremity of the pedestrian zone. Auburn “Hagemeister“ clinker is the formative building material of the urban environment and vitalizes the facade with shining light- and shadow play.
At 52 feet high, a skewed head building marks the entrance of the mall at Moerser Street and springs as an ending point of the pedestrian zone into dialogue with the environmental three- or four-floors-high inner-city cultivation. The entrance to the mall with manifold shopping facilities is marked by a broad glazed cut in the ground floor of the head building.
The advertising planes are integrated as kinetic arrangement elements in the 1,150-foot-long clinker facade, so they replace freestanding posters and banners in the surrounding of the new building. Modeled on historical brick-ornaments, 45-degree-angle-pilaster strips were walled in the course of the rounded building edge. The structured brick-masonry can be pasted single- or double-sided with divided advertising tablets which are only apparent from a defined, effective direction. Clinker sections, which are pitched only one-sided, dispose the advertising from the opposite direction of the brick structure. The form of the kinetic advertising guarantees the assigning of the advertising and does not cover the architectural character of the building.
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