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EDIBLE ARRANGEMENTS (IFC, HONG KONG)  

EDIBLE ARRANGEMENTS (IFC, HONG KONG)

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EDIBLE ARRANGEMENTS (IFC, HONG KONG)

STATUS
Concept

Essential Freshness.

The brief was to redesign the company’s local flagship store in Central, Hong Kong to highlight the products and to update the look and feel of this busy outlet. Located in one of Hong Kong’s premier shopping malls, the look and materials needed to match the grandeur and exquisite expectations of the landlord.


Our Solution

The idea was to showcase the beautiful arrangements of fruit using stunning art installations and light designs. By creating spectacular showcases, and by using classy materials, passers-by would be stopped by the show stopping displays that would not be uncommon in a luxury jewellery store. This would encourage them to purchase these delicate gifts, and to hold a new appreciation for fruit.

Services provided

• Interior Concept

Product Spec Sheet

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