Eco-cycle Pavilion for Pizza 4P’s Binh Duong is a restaurant designed to share the challenges of sustainability. This facility was developed and designed in collaboration with the Becamex Tokyu Hikari Complex, a multi-brand F&B center in the heart of Binh Duong New City, Vietnam.
Pizza 4P’s has been working to create sustainable restaurants in Vietnam and Cambodia, aiming to share their experience with customers through edutainment—an entertainment space with an educational approach. To expand this experience more broadly, Pizza 4P’s was invited to partner with Becamex Tokyu on a facility concept that introduces a sustainable lifestyle to a new city.
At both the facility and tenant levels, the main challenge is creating and visualizing multiple layers of sustainable food production and consumption. To address this, the restaurant uses recycled materials and integrates an herb garden to support its edutainment approach and promote awareness of environmental impact and healthy, organic food.