A single monolithic volume constructed, like an elevator core, in one continuous operation – 200 meters wide and 300 meters tall comprising of offices and business forums, hotel and residential suites, retail, art and urban spaces.The ambition of this project is to end the current phase of architectural idolatry – the age of the icon – where obsession with individual genius far exceeds commitment to the collective effort that is needed to construct the city…Instead of an architecture of form and image, we have created a reintegration of architecture and engineering, where intelligence is not invested in effect, but in a structural and conceptual logic that offers a new kind of performance and functionality.So far, the 21st century trend in city building leads to a mad and meaningless overdose of themes, extremes, egos and extravagance.What is needed is a new beginning, a Renaissance… Dubai is confronted by its most important choice: Does it join so many others in this mad, futile race or does it become the first 21st century metropolis to offer a new credibility?The design of the building wastes no energy on useless invention. It proposes a single monolithic volume constructed, like an elevator core, in one continuous operation – 200 meters wide and 300 meters tall. Instead of competing with the Burj Dubai merely in terms of height, it overshadows it in terms of presence and substance...If the shape of the Renaissance offers a massive presence from one side, from another angle it reveals exceptional slenderness...Both conditions will stand out among the surrounding towers, a radical experiment in alternating identities.