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Dressing the City
Dressing the City
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Dressing the City
Dressing The City
Changing perceptions through Design
Arrive - Donate - Redesign - Sale
Dressing The City will be an enterprise challenging the perception of Design and Society in the twenty-first century. Therefore, it aims for
a dialog between a specific design theme (Fashion Design) and the local communities/charities/ organisations out there with a purpose of helping and raising awareness to the poorest and motivate creativity among the ones who wish to join such project.
Charity - Fashion Design - Free Labour
The firm reutilises the clothes formally donated and then reformulates its usage, format and value, which means:
• 50% of the clothing storage is donated to under developed- countries
• and the other 50% is provided to designers in order for them to create new fashion pieces that can easily inspire and make a profit – not only for them and but also for local ONG’s.
Dressing The City will use a vehicle as a physical means to reach the ends purposed above. Moreover, it will be a moveable and sustain- able creative lab able to be placed anywhere around the globe. In terms of advertising, Dressing The City hopes that its charitable purpos- es, innovation and good will motivate more resources and an application for smartphones and tablets will be created in order for the local communities to be informed of the next clothing collection in their area.
First year sales are expected to reach 100,000 pounds and increase to 200,000 pounds
by the 2nd year of operation. Dressing The City will be profitable within three years of starting – though the greatest reward of this project would be getting together Design, sustainable retail and the sense of surveillance.
The most significant challenges include securing different but dynamic locations, establishing the initial “spread of word” around local com- munities and ultimately, positioning the presence of this domestic and down to earth project in larger markets.
First year sales are expected to reach 100,000 pounds and increase to 200,000 pounds
by the 2nd year of operation. Dressing The City will be profitable within three years of starting – though the greatest reward of this project would be getting together Design, sustainable retail and the sense of surveillance.
The most significant challenges include securing different but dynamic locations, establishing the initial “spread of word” around local com- munities and ultimately, positioning the presence of this domestic and down to earth project in larger markets
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