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DraftFCB
DraftFCB
Toronto, Canada
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DraftFCB
Toronto, Canada
Type
STATUS
Built
YEAR
2012
SIZE
25,000 sqft - 100,000 sqft
BUDGET
Undisclosed
Photos
Our client, a global advertising/ marketing powerhouse, planned to move from a standard office tower into 55,000 sf in a loft-style, turn of the 20th century converted warehouse with historical roots as a light bulb factory
The move was a transformational event, from a private office dominated culture (90 private offices) to an energetic open plan environment (only 15 private offices) that would encourage teamwork, collaboration and a sense of corporate community all housed in a unique, creatively-designed space.
Objectives
• Leverage the architectural opportunities of the warehouse
• Establish the scale of a global Agency
• Incorporate the historical roots of the building
• Provide design interest to drive creative thinking
• Create an inspiring open plan space with a range of creative collaboration spaces
• Provide a consistent, aesthetic vocabulary to unify the design solution
Results
I – Leverage the architectural opportunities of the warehouse and establish global scale:
• Multiple small suites were demolished to create a large, open space with high ceilings, wide corridors and strong perspectives, establishing a sense of scale within the space
• Three dominant principal axes were established to anchor the design solution and provide a dimensional energy to the space:
i) Reception to Market Square, ii) Market Square to Creative Department, and iii) vertically in the Mezzanine / staircase complex transitioning two and a half floors
• Substantial pivot doors to Boardroom, spacious Boardroom complete the global scale theme
II – Historical roots referenced via oversized light bulb at entry (“ideas flourish here”), creative lighting fixtures (e.g., Matchstick Chandelier by Mezzanine breakouts), and layering of multiple lighting elements throughout
III – Inspiration and design interest provided via:
• Interplay of major longitudinal and vertical axes driving all movement through the space and establishing a dimensionality to the design solution
• Contrasting textures in similar palette of a range of design elements: weathered wood in Reception, leather sofa, cold rolled steel elements in Reception desk, Coffee Bar counter and porthole door, aluminum Navy chairs and tables, Imago space screens in Creative workspace
• Dramatic staircase with interplay between muscular structural elements and lyrical folded steel treads
• Multiple creative spaces to collaborate with co-workers — open breakouts with serpentine sofas, Mezzanine areas, Market Square
IV – Consistent design solution:
• Palette of grey and silver tones is found throughout the new space
• Grey blue color of building structural beams, the custom designed power poles, staircase and workstation elements
• Relationship between the Column-based design of the building, structural elements of Knoll Antenna workstation design
Benefits
The design has created a strong brand statement: from the oversized light bulb at entry (with Agency’s name as the filament), travelling past flat screen displays of the Agency’s creative work to the surprise discovery of the Market Square and substantial Boardroom, with views down through Creative Department — a strong and unique first impression that conveys the presence of a substantial Agency. Clients ‘get’ it – a creative Agency in creative space.
Multifunction space: design of Reception, Market Square, Boardroom, Creative Department lounge and Mezzanine breakouts all suitable for informal staff gatherings, town halls, all driving a sense of corporate community. In addition, layout provides multiple ways to engage clients (informally at Coffee Bar, in more formal Boardroom, in Creative breakouts) and hold client receptions.
The client’s Creative Director wrote: “One word… ‘WOW.’ Ok, a few more: fabulous, thrilled! The increase in energy was literally overnight. We love the space.”
The move was a transformational event, from a private office dominated culture (90 private offices) to an energetic open plan environment (only 15 private offices) that would encourage teamwork, collaboration and a sense of corporate community all housed in a unique, creatively-designed space.
Objectives
• Leverage the architectural opportunities of the warehouse
• Establish the scale of a global Agency
• Incorporate the historical roots of the building
• Provide design interest to drive creative thinking
• Create an inspiring open plan space with a range of creative collaboration spaces
• Provide a consistent, aesthetic vocabulary to unify the design solution
Results
I – Leverage the architectural opportunities of the warehouse and establish global scale:
• Multiple small suites were demolished to create a large, open space with high ceilings, wide corridors and strong perspectives, establishing a sense of scale within the space
• Three dominant principal axes were established to anchor the design solution and provide a dimensional energy to the space:
i) Reception to Market Square, ii) Market Square to Creative Department, and iii) vertically in the Mezzanine / staircase complex transitioning two and a half floors
• Substantial pivot doors to Boardroom, spacious Boardroom complete the global scale theme
II – Historical roots referenced via oversized light bulb at entry (“ideas flourish here”), creative lighting fixtures (e.g., Matchstick Chandelier by Mezzanine breakouts), and layering of multiple lighting elements throughout
III – Inspiration and design interest provided via:
• Interplay of major longitudinal and vertical axes driving all movement through the space and establishing a dimensionality to the design solution
• Contrasting textures in similar palette of a range of design elements: weathered wood in Reception, leather sofa, cold rolled steel elements in Reception desk, Coffee Bar counter and porthole door, aluminum Navy chairs and tables, Imago space screens in Creative workspace
• Dramatic staircase with interplay between muscular structural elements and lyrical folded steel treads
• Multiple creative spaces to collaborate with co-workers — open breakouts with serpentine sofas, Mezzanine areas, Market Square
IV – Consistent design solution:
• Palette of grey and silver tones is found throughout the new space
• Grey blue color of building structural beams, the custom designed power poles, staircase and workstation elements
• Relationship between the Column-based design of the building, structural elements of Knoll Antenna workstation design
Benefits
The design has created a strong brand statement: from the oversized light bulb at entry (with Agency’s name as the filament), travelling past flat screen displays of the Agency’s creative work to the surprise discovery of the Market Square and substantial Boardroom, with views down through Creative Department — a strong and unique first impression that conveys the presence of a substantial Agency. Clients ‘get’ it – a creative Agency in creative space.
Multifunction space: design of Reception, Market Square, Boardroom, Creative Department lounge and Mezzanine breakouts all suitable for informal staff gatherings, town halls, all driving a sense of corporate community. In addition, layout provides multiple ways to engage clients (informally at Coffee Bar, in more formal Boardroom, in Creative breakouts) and hold client receptions.
The client’s Creative Director wrote: “One word… ‘WOW.’ Ok, a few more: fabulous, thrilled! The increase in energy was literally overnight. We love the space.”
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