The Dr Irena Eris Concept store is the brand's flagship space where customers can experience what Dr Irena Eris offers. This brand is not only about beauty care, it is also about expertise and unique spaces from beauty salons, spas to hotels and sports. In the elegant space of the Concept store, customers have the opportunity to explore all areas of the brand from the full range, top quality cosmetics to specialist advice. In addition to its commercial functions, the salon provides services such as consultancy and professional make-up or skin diagnostics. The exclusive design of the interior reflects the innovative character of the Dr Irena Eris brand, while emphasising its femininity and reliability. The showroom has both commercial and image functions. The quality of the materials and finish is extremely important, as is the use of original solutions that are in keeping with the brand's values, its expertise, position, experience and stability.