Designing a project that does not have a specific employer (and beneficiary) and the owner intends to sell it after the completion of the execution is walking on a razor's edge; the advantage is that your hands are open as a designer and there is no employer who tries to involve his (her) opinions in your work, but the risk is that you have to design and implement in a way that matches the taste of a wider range of people so that the property may be sold in the shortest possible time after the completion of the work.
As a result, there are the pressures on the designer (often from real estate consultants) to do something low-risk and rein in the unruly horse of creativity during design. A strange paradox is formed between popular and special designs, which makes your mind busy for days to distinguish which decision is right?
Finally, having analyzed and reviewed the available options, we accepted the risk to use a variety of distinctive colors and developed the design idea by the following 4 definite decisions:
1- Color selection:
Having tested several colors between green and blue, we finally reached the hue of the color blue as the dominant and main color of the project with a small percentage of green and black; the single color that should stand alone next to pure white to create the most eye-catching color in the living room and kitchen. Also, the streaks of that main color should also be present in the rooms in order to match the spaces of this apartment so that the whole project can be understood by the viewer as an integrated unit.
2 - Hypothetical two-layer ceiling:
The next idea was the design based on the hypothetical existence of two-layer roof with two contrasting colors to induce the existence of two-layer roof to the audience. By the idea to have a colored ceiling (The hue of the original blue color) behind the white shell ceiling, then parts of the lower white ceiling are split intentionally to show that higher ceiling (The hue of blue color); also the second ceiling is evident and shown in the kitchen area completely.
3 - Spatial separation:
In general, our plan includes 3 main spaces and we have assigned an independent identity to each of them by separating them by color (Abundance of space), living room and kitchen area with hue of blue color, master room with yellow color and second room with olive color.
At the same time, some streaks of the living room's color have also been used in the rooms (Total unity).
4 - Passing the ENTRY:
Considering a space that creates a boundary between the main spaces, so that changing from one space to another requires passing through that intermediate space is a hypothetical full-color cube that is the entrance to the rooms, bathroom and public service. Passing through this intermediate space brings you to a new sequence of the house; for instance, you will pass the blue spatial sequence of the living room and face the next sequence which is the yellow master bedroom.
This movement and change of the sequence in the middle space required a change in the material of the floor, which was done by epoxy of the same color as the body. Also, this intermediate space frames the main wall of the living room [Accent Wall] by expanding towards the entrance door of the unit.
5 - Other decisions:
Other design items are only mentioned to make the content shorter:
• Dominant use of vertical lines in order to increase visually the sense of height.
• Additional accessories of the entrance space (Item four) were distinguished from other spaces with black color.
• A movable wardrobe in the second room that becomes a drawer and a dressing table to compensate the lack of space for the design of these components.
• Expanding the kitchen towards the living room (Compared to its original plan) in order to remove visually the column and radiator panel.
• A movable kitchen cabinet to cover the radiator panel in the hot seasons of the year when it does not need to be used.
• The horizontal lighting lines of the living room complemented the vertical lines used in the design of the walls to maintain the overall minimalism of the work.