Dori Premiere opens second flagship Italian Arona. The project defines the concept of corporate interpreting the new philosophy of the brand. The irregular plan of the space is reconstructed with the introduction of a new housing that deforming the ground, overlapping the existing walls by introducing a new geometry. The false ceiling conforms to the development of the perimeter walls, absorbing the irregularity of the space with two side slits section variabile. The axis perspective generated from the package and from the ceiling is terminated by a neutral background on which are projected images that develop a dynamism.