STUDIO DOHO was commissioned to design the new Shanghai office for Danish multi-brand fashion group DK Company, one of Europe’s leading suppliers of fashion and lifestyle to women and men.
The new 1200m² office and showroom is situated in Shanghai’s Jing’an District and was designed to connect with the Scandinavian roots of the company. STUDIO DOHO's goal was to create a space that reflects the brand's heritage and values while meeting the functional needs of DK Company which included specialized areas for the in textile sourcing and apparel design teams, as well as office space for the entire Shanghai team.
Spread out over two floors in a recently renovated industrial building, the new office features a large open atrium at the entrance that is connected with a bold black spiral staircase to the floor above. The ground floor of the atrium has a large communal coffee bar to create a communal gathering place for the team linked by iconic staircase that promotes vertical communication between the two floors. The space creates a true “heart” of the office, providing a place to host guests and create an informal gathering space for the team.
The design style of the new office is simple and follows the original steel structure of the building. The space itself takes a background approach with neutral tones on walls and floors, in order to let the colors of the fashion take the lead. Black industrial window frames are a recurring motif and a reference to DK’s heritage in the textile industry.
Double height conference rooms are situated in the corners of the building to host meetings and showcase each season’s upcoming clothing releases. Additionally, the space gives DK Company the opportunity to display key visuals of recent advertisements and products from each brand. These visuals can be changed throughout the year, ensuring an ever-changing and fresh look to the space.
The new office has many pragmatic considerations and has a flexible setup to accommodate DK company’s future growth and adaptations.
Project Information
Designer:STUDIO DOHO
Location: Yuyao Road, Shanghai
Design scope: Interior design
Client: DK Company
Completion: 2022
Size: 1200 sqm
Lead Architects: Xin Dogterom & Jason Holland
Design Team: Guo Heyang
Photography: Brian Chua